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Public service remit Public service obligations which a TV broadcaster must satisfy as a condition of its public service charter or its broadcast licence.
Broadcasting Over-the-air distribution of audio and/or video signals (programmes) to a large number of recipients listeners" or "viewers within the technical reach of the signals.Hdtv (High definition television) Television broadcasting systems with notably higher resolution than conventional standard definition television (sdtv) systems.The commercial bundling of iptv, VoIP and Internet access is referred to as "Triple Play" service (adding mobility is called "Quadruple Play.Panel balance Conformity of actual panel allocation to the ideal panel allocation for the selected panel control variables.ATS (Average time spent viewing) Total sum of all recorded time spent viewing (e.g.Where failure to meet quality control standards or communications related problems occur, such installed homes are eliminated from the reporting panel.(see also Slave Meter ) Basic cable Collective term for TV and radio channels featuring in the basic entry channel packages offered by cable operators to their customers for a low subscription charge.Examples of commonly used reach measures are TV channel daily/weekly/monthly reach, advertising campaign reach, programme reach/ programme series reach, daypart reach and.(see also ftth (Fibre to the home) ) Fibre optics Technology of data transmission that involves the passage of optical signals along bundles of glass filaments with extremely low signal attenuation.Commercial and programme logs Record of all commercials and programmes transmitted by TV channels.Mobisode A mobisode (from mobile episode) is a specially created mini-television series suitable for showing on the two-inch phone screen of these new handsets.Sample composition Sample structure or profile, as determined by the full set of sample classification variables (e.g.Lean back/lean forward Terms use to describe the different modes of engagement that users adopt with media.Bundling The offer of several products as a single product cool gifts for three year olds or package (e.g.N Back to top NAB (USA) National Association of Broadcasters: National trade association of TV broadcasters in USA.MHP set-top boxes may also provide return pathways for applications like home shopping and voting that require backchannel communications with the outside world.Advertising clutter Volume of advertising to which viewers are exposed.Media buyer Agency responsible for purchasing commercial airtime on behalf of advertisers; they also often provide support to the advertisers for planning, optimisation and control of the performances.Upfront (buy) Term mainly used in USA, to denote booking of TV commercial airtime well in advance of its due transmission dates (i.e.HH Commonly used abbreviation for Household or Home, the two terms being equivalent.Usually expressed in decibels.




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