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That strategy is comprised of three key elements: a smart connected fleet, empowering digital path to purchase, and seamless payment loyalty.
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Marketing brief - "Interactive Food Beverage Marketing" (PDF).
Then theres also the struggle of maintaining brand quality and positioning in a retail market hell-bent on a race to the bottom on price.

In the supply chain world, there are further possibilities; I think the IoT is very useful in things like supply chain management and were doing some work on more efficiently delivery systems, Gilmour said.