When she wants something, she's been known to resort to some highly creative tactics to get.
Hire the best people.Through fabrications and embellishments of the truth and by dressing like her customers and imitating their behavior, Lauder made herself into a sophisticated and debonair lady of beauty-a role that quickly became indistinguishable from reality.In what would prove to be an ingenious marketing move, Estee decided to sell her products only through upscale department stores.But the company was still small compared to the titans.Thanks to the romantic, mythical background she created for herself, little was known of Lauder's childhood life until 1985.After three years of searching for a rich prince to make her dreams come true, she grew tired of the chase and realized that she dearly missed her ex-husband.But Lauder herself explains the secret of her success more simply: "I was a woman with a mission and single-minded in the pursuit of my dream.".Estee sold during the day and cooked up the creams and oils for her products on the restaurant's stoves at night.Realizing that social contacts were vital in the beauty business, Lauder decided to make her childhood dreams come true by becoming an elegant lady of refinement and distinction.Determined to become a scientist, Lauder hawked her uncle's wares to her classmates at Newton High School, going as far as to give them complete makeovers to prove the quality of her uncle's products.(Lauder's "free gift with purchase" technique would become a company trademark and later, a standard industry practice.) The result was thousands of new customers.Her ambition and dedication began to pay off in the early 1950s, as the Estee Lauder line became a regular feature at such prestigious stores.Her father owned a hardware lumens promo code april 2018 store, above which the family lived.
"Both were European in every straight-laced way she writes, "and I desperately wanted to be 100 percent American." Working in her father's store instilled in Lauder an understanding of retailing and entrepreneurship at a young age.